When it comes to SEO, or Search Engine Optimisation, there’s more to the picture than merely creating compelling content and sprinkling it with the right keywords. The often-overlooked hero in your SEO strategy is actually Technical SEO. This element is crucial for improving your website’s visibility and performance. We’ll demystify what Technical SEO is and provide a straightforward guide on how it works. And don’t fret – if it all sounds too complex, we offer a bespoke SEO service tailored to your business needs.
What Is Technical SEO?
Technical SEO refers to the process of optimising the technical aspects of a website to make it easier for search engines to crawl and index its pages. In simpler terms, it’s like tuning up a car’s engine to make sure it runs smoothly and efficiently. A well-optimised website not only attracts more traffic but also provides a better user experience, which can significantly influence your rankings in search engine results.
Why Is Technical SEO Important?
Before a search engine can recommend your website to users, it has to understand what’s on your pages. Technical SEO helps search engines like Google to read your website more easily. This makes it more likely for your website to be indexed and ranked higher in the search results, leading to more visibility and potentially more clicks.
Key Components of Technical SEO
A slow website is a no-go for most users. Google also considers site speed as a ranking factor. Hence, it’s important to optimise images, leverage browser caching, and improve server response times among other things to speed up your website.
With the increasing number of mobile users, having a mobile-friendly website is no longer optional. Google uses mobile-first indexing, which means it primarily uses the mobile version of a site for ranking and indexing.
An XML sitemap acts like a roadmap for search engines, helping them find all the important pages on your website. This is particularly helpful for new or large websites that may not be fully indexed by search engines.
Secure and Accessible Website
Using HTTPS encrypts the data between your website and the user, adding an extra layer of security. Search engines favour secure websites.
Technical SEO might not be as glamorous as keyword research or content marketing, but it’s just as if not more important. By taking care of the technical elements of your website, you lay the groundwork for the success of all your other SEO efforts. If you find yourself overwhelmed by the complexities of Technical SEO, we’re here to help. We offer a comprehensive SEO service tailored to suit your unique business needs, ensuring that your website performs at its best.